NIKE FREE – RUNNING INTERACTIVE
An interactive running installation that transforms your portrait into a Force of Nature.
Using Kinect interaction and a treadmill fitted with custom sensors, the installation takes the runner through a journey of immersive visual effects that amplify the feeling of getting into the flow of running.
Created for the April 2015 Nike Innovation Summit at Truman Brewery, London.
When it comes to the future of the sportswear industry the focus right now is on wearables. Looking further afield, Nike and London-based creative studio FIELD have collaborated to reimagine the concept of running.
Related Source: field.io